we create events that intertwine narrative and brand into exciting and playful experiences.

Life In Beta

Choose your story. Access the experience via a telephone call. Follow the narrative.

We are interested in the ripples and traces that people leave behind. Once someone has inhabited a space they leave it irrevocably different than before. The momentary flashes of existence that are lost as soon as they are given breath.

Life in Beta augments a new reality onto the existing physical surroundings and follows an interactive narrative that creates and explores meaningful and emotional connections to space, history and social interactions.

Life in Beta @ Chapter
In recent years Chapter Arts Centre has undergone many changes.  Since its major redevelopment in 2009, the building has seen an influx of new audiences and gained a new purpose for its main public space as a hub for the community.  Chapter are keen to introduce an openness and sense of belonging to their growing audiences and wanted to find a way to express this.

In response Yello Brick created an interactive audio narrative that invited the participant to see the surroundings through different eyes.  See the things that are unseen.  Participants were guided through the space through a narrative that was determined through multiple choice and allowed them to explore areas that might have previously been seen as ‘off limits’. Participation was voluntary, could happen at any time and was not limited by audience numbers.

About yellobrick

we create events that intertwine narrative and brand into exciting and playful experiences.

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This entry was posted on August 17, 2012 by in Case Studies, Yello Brick Notebook and tagged , , , , .
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