we create events that intertwine narrative and brand into exciting and playful experiences.

Category Archives: Case Studies

Playful Interventions for Design Commission For Wales

Design Commission for Wales approached yello brick with a brief to make their Autumn Seminar Series for 2012 more playful. The topics for the Seminar Series focussed on three main current issues … Continue reading

November 15, 2012 · Leave a comment

Life In Beta

Choose your story. Access the experience via a telephone call. Follow the narrative. We are interested in the ripples and traces that people leave behind. Once someone has inhabited a … Continue reading

August 17, 2012 · Leave a comment


In all our nightmares we become trapped. Lost. Forgotten. Ghosts in the cracks of time.  Get ready for an experience that will scare you to your limits. Listen, play, explore … Continue reading

August 9, 2012 · Leave a comment

playARK – games festival 2012

playARK – a festival that twists your expectations of games and doesn’t require the wearing of lycra. (Unless you really want to) playARK’s unusual games, swap the running track for … Continue reading

August 9, 2012 · Leave a comment

EYESPY pervasive game

The story world of EYESPY was based on the existing narrative legacy of espionage and spies. Although this is a well known genre within popular culture we wanted to create an … Continue reading

August 9, 2012 · Leave a comment