we create events that intertwine narrative and brand into exciting and playful experiences.

Category Archives: Yello Brick Notebook

A new project is afoot!

“ There were lovely subtleties that even now I’m remembering and beginning to be conscious of. It’s like there’s an overall picture that we’re only getting a glimpse of. Further … Continue reading

October 31, 2012 · Leave a comment

Brand Marketing – It’s all about telling great stories

There have never been more ways to connect with consumers than in today’s digitally empowered and hyper connected world but ironically it seems harder to connect with consumers than ever before.  In … Continue reading

October 18, 2012 · Leave a comment

Tis the Season to be playful…IgFest 2012

yello brick started it’s festival road tripwith Slingshot’s Interesting Games Festival – Igfest. Now in it’s fifth year the festival has grown in strength over the years with avid followers … Continue reading

October 17, 2012 · Leave a comment

Design Festival Awards 2012

We were thrilled this weekend to be shortlisted for the Best of Welsh Design Awards at the Cardiff Design Festival for Everwake. As an annual celebration of design in Wales, the festival … Continue reading

October 9, 2012 · Leave a comment

Originally posted on The Hour of Play:
The Hour of Play is an experimental research project looking at ways in which play can facilitate creative thinking in adults. By focusing…

September 5, 2012 · Leave a comment

Have you seen this Mentallic?

Last seen approaching a parcel during Play Ark Games Festival – may have been accidentally wrapped up. We’d like to know that he’s ok and found a good home. Has anyone … Continue reading

September 1, 2012 · Leave a comment

Life In Beta

Choose your story. Access the experience via a telephone call. Follow the narrative. We are interested in the ripples and traces that people leave behind. Once someone has inhabited a … Continue reading

August 17, 2012 · Leave a comment