playARK – games festival 2012
playARK – a festival that twists your expectations of games and doesn’t require the wearing of lycra. (Unless you really want to) playARK’s unusual games, swap the running track for the streets, the baton for the mobile phone and the bike for the spacehopper making every space in the city your very own playground.
Over the last three years yello brick and thinkARK have jointly created Cardiff’s first pervasive street game festival. Centred around the urban environment, play and game, the festival is an opportunity for people to come together and look at their surroundings differently. The festival brings together a unique mix of games from digital games, retro games and board games to street games that are played in everyday spaces. The festival curates a range of games from some of the best innovators and creators of games from across the UK.
Every other year the festival expands into a weekend of talks and games. The talks and seminars feature leading speakers in the world of play, creativity and game from across the UK discussing the impact and possibilities of developing systems and ways of thinking in business, education and society as a whole. Previous speakers have included Alice Taylor, Matt Locke and Dr Gareth Loudon.
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we create events that intertwine narrative and brand into exciting and playful experiences. 